NEW YORK, NY May 19, 2016 — STAQ, the automated reporting and integrations platform as a service today announced that the company has closed on a $5 million round of funding led by Pereg Ventures and also including Genecast, Core Capital, Kinetic Ventures, and Revel Partners. The round allows STAQ to strengthen their position as the leading firm in the fast growing integrations and reporting automation market for digital advertising technology. STAQ’s platform integrates the technologies that publishers and advertisers use to drive their digital businesses.
The digital advertising ecosystem contains thousands of technologies that companies must use in order to transact and monitor business performance at scale. Until STAQ introduced its service, publishers, brands, and agencies used costly manual labor or custom integrations to collect and move information across systems. STAQ, which contains over 350 standard integrations, creates an economy of scale for the market; where each integration can be utilized by any company working with these connected technologies. With STAQ, advertising trafficking data, delivery reporting, and performance analytics can be automated across an organization, for data warehousing or analytics tools, reducing cost and labor.
“We are very excited to support the STAQ team as they enter their next phase of growth,” said Ziv Ben Barouch from Pereg Ventures. “Digital advertising systems are growing in breadth and complexity. STAQ’s unique platform collects and streamlines information between systems, creating a more efficient and profitable scenario for the companies that use these vendors’ products.”
The funding that STAQ receives will allow the company to double down on additional integrations between technologies in the digital advertising space and increase the scope of advertising analysis and optimization available through the platform. STAQ will also be hiring additional leadership to drive these growth efforts.
“We’re thrilled to raise an additional round of funding to fuel our next level of growth. The need for an integrations platform in digital advertising is clear as new technologies, APIs and metrics are constantly evolving,” said James Curran, CEO of STAQ. “Not only can advertising managers eliminate costly manual labor with STAQ, analysts and executives can generate insight across their business much more quickly and accurately.”
STAQ is digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies. With proprietary integrations technology, STAQ clients can easily connect with over 350 ad servers, exchanges, CRM and workflow tools in the industry, eliminating manual spreadsheet work while driving higher yield and ROI. www.STAQ.com
About Pereg Ventures
Pereg Ventures is a venture capital firm headquartered in New York City. The firm offers unique expertise to entrepreneurs who are leading innovative B2B information services companies, particularly those that help consumer-driven companies measure their market performance and/or optimize their marketing investments. Our investment focus is Series A and B financing rounds. Nielsen (NLSN) is a strategic investor in Pereg Ventures. Learn more at: peregventures.com.