Platform for Unifying Data Across ad Technologies Automates the Last Mile of ad Operations
NEW YORK, Oct. 20, 2014 — STAQ Inc., which makes ad operations more efficient by unifying ad technology through reporting, connections and integrations, today closed a $2.5 million Series A round of institutional financing led by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, which also provided STAQ’s seed round funding of $1.1 million.
Founded in 2012, STAQ Inc. develops and provides STAQ, a collection, reporting, and integrations system for advertisement technology. Its product combines advertisement reporting that enables users to view their campaigns, inventory, audience data, sales pipeline, and analytics from across all of their advertising technology. Already, STAQ has integrated into more than 175 of the most widely used technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools.
“We’ve automated the last mile of adoperations, with programmatic reporting and analytics,” says James Curran, CEO & Co-Founder. “Everyone in the industry has a unique tech stack and different business needs. Because of this, collection and aggregation of data from different systems has been a painstakingly manual process, until now. Our technology automates this process and offers the tools to normalize all of this data, aggregating buying data across multiple DSPs and exchanges, or revenue from many direct and indirect streams for publishers.”
Mr. Curran added that the additional capital “Will fuel the expanding adoption of our product, used by brand publishers, ad technology platforms and media buyers.”
“The ad tech landscape is getting more complicated every day and STAQ is an essential tool to simplify this world for digital marketers,” says Gil Beyda, Founder and Managing Partner of Genacast Ventures. “As a founder of and investor in many ad tech companies, it became clear to me that STAQ is critical for today’s advertisers, agencies and publishers to be successful.”
In conjunction with the funding round, Mr. Beyda and Mark Levine, a Managing Partner of Core Capital will join the STAQ board of advisors.
“We chose STAQ because their core business focuses on our needs: Programmatic advertising data collection and scalable UI aggregation,” says Jen Witt, Director of Yield Optimization at Match Media Group, a subsidiary of IAC. “They are staffed with industry experience, giving them deeper insight into the operational data collection problems faced by publishers using multiple UIs and APIs to collect daily figures.”
“Marketers and publishers have multiple partners that make up their marketing technology stack. Many use different ad servers, networks, DSPs, SSPs, DMPs, CRM, analytics tools and other types of platforms. Just compiling data from all of these systems can be a headache, keeping media companies from being able to make quick decisions in their day–to–day ad operations,” adds Mike Subelsky, STAQ Inc.’s CTO & Co-Founder. “Every stack configuration and use case is different and our system can be customized to specific needs. Finally, since we maintain the integrations, operations teams can launch with STAQ without needing their own tech resources.”
“STAQ is fast becoming the critical connective tissue this industry desperately needs to drive efficiency and scale,” says Chris Young, Partner at Revel Partners.
STAQ, Inc. (http://www.staq.com) makes ad operations more efficient by unifying ad technology through reporting, connections and integrations. The company is led by industry veterans from the Rubicon Project, Collective Media, Advertising.com and DoubleClick. It has offices in New York City and Baltimore.